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PERSIL
To encourage mums to buy Persil, we teamed up with everyone's favourite little explorers - the Mr Men - to create a fully integrated campaign that resulted in a sales uplift of 100% and an ISP Gold Award.
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To encourage mums to buy Persil, we teamed up with everyone's favourite little explorers - the Mr Men - to create a fully integrated campaign that resulted in a sales uplift of 100% and an ISP Gold Award.